Equation for Success – Pay Per Lead (PPL) – Better Results than PPC

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Written By Robert Dunford
I am a Marketing Consulting in the Great Toronto Area with over 25 years experience in building and implementing marketing plans for small business.

Pay Per Lead Dial it Up

Have you tried Google AdWords Pay Per Click (PPC) marketing?  You may have experienced great results or you may have had a similar experience to many others who paid for  lots of clicks and had little, in the way of measurable sales results, to show for it.

If you are in  the group that may be  wary of the PPC money pit, you may want to take a look at the Pay Per Lead (PPL) online marketing program being offered by MacRAE’s Marketing Pay Per Lead  .

MacRAE’s offers a service that generates leads for your business (not clicks) and the lead is delivered with a  phone call from the client (which gets recorded for review later) or an email from  the client with their contact name and email address and often has details of what a potential client is looking for when they are looking for it.

You still have to have a competent, company representative contact these leads (I wish they  could just deliver orders) so  you will be able to monitor the lead from receipt to close to confirm your PPL dollars are contributing to your marketing spend ROI.

The cost of Pay Per Lead is much higher than a typical PPC campaign and so are the results.  Ask yourself, “If someone sent me 10 potential customers, at the moment in time when those customers were most interested in our products or services, how many of those leads can my team close?”  1? 2? 3? or more?  When you tie that in with the average worth of a new customer to your business, you have the equation for success; just do the calculation yourself.

Let me know if you need any help getting started or planning your next steps. Thanks Robert Dunford (rob@owen-media.com or robertdunford.stagingwordpresssite.com)

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