Best Tools for Social Media Monitoring

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Written By Robert Dunford
I am a Marketing Consulting in the Great Toronto Area with over 25 years experience in building and implementing marketing plans for small business.

Social media monitoring may seem like an impossible task to do on your own. With so many social media networks, users and daily posts, how and why would you keep track of it?

The answer lies in tools and marketing. For the best social media plan, you need analytics to work from. Social media monitoring provides the data you need to come up with insights to update your strategy. Just imagine your next social media campaign going viral, and you’ll be sold on monitoring social trends. Let’s review some of the tools that can help you do it:

Google Alerts

Google Alerts is a free tool that enables you to keep track of the keywords you specify. In essence, it notifies you whenever a phrase you want to be alerted for is on the web. The simple functionality allows you to track your company’s brand, as well as your competitors. But it also provides you with valuable opportunities to attain backlinks when your brand is mentioned and to monitor how well your keywords are doing.


Hootsuite is one of the most popular social media monitoring tools. It provides a steady stream of notifications in different social media channels where you’ve built your online presence. With Hootsuite, you can monitor Twitter, Facebook, LinkedIn, Instagram, WordPress blogs and other places for mentions of your brand. Social media marketing providers tend to use it because it’s one tool with a lot of functionality.


The Reputology app in Hootsuite works great as it can integrate into it and display its data in the same dashboard. However, Reputology is mostly dedicated to monitoring review sites, and it is especially helpful with reputation management. Social media monitoring makes it much easier to keep track of where your business was mentioned and respond to reviews. With Reputology, you can check Google and Facebook reviews, as well as Yelp. You can reply to reviews from the app itself.


Brandwatch is another tool that can monitor your brand mentions, and its reach extends beyond major social media networks. Marketers love it because it has filters that allow them to have a laser-sharp focus on their target audience. What’s more, Brandwatch can also build customizable reports that pack the data you need for your social media campaign.

Social media monitoring tools are essential for gaining the insights you need to improve your next social media campaign. They make it easier to monitor the vast space of the web and help you find opportunities to improve the results of your marketing.

However, even the best social media strategy will take some time to reach its full potential. If you wish to start enjoying good results for your business faster, don’t hesitate to contact me. I’d love to discuss your marketing strategy and help in any way I can.

Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.

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