The majority of users never go beyond the first page of search results. A recent survey shows that the top-ranked website in Google has a daily visit of 33/100 users, compared to only 18/100 users for secondary websites.
According to this study, the top ranking in Google’s organic search results receives 33% of visitors, compared to 18% for the second place, and traffic only decreases.
Thus, it is important to increase your website’s search ranking by using Google SEO Strategy to help your website be more visible.
Before anything else, let us tackle first why your website does not appear in the top portion of the Google search engine.
Your website has not yet been indexed by Google, meaning your website is still too new
When launching a new website, it might take four weeks (or longer) for the website to start appearing in search engine results.
You can check whether your website exists or not by going to site: yourwebsite.com.
While we are accustomed to information being immediately available online, search engine indexes may take much longer than we’d like.
If you instruct Google not to show particular pages in search results, it won’t. That is done via a “noindex” meta tag, which is a piece of HTML code that looks like this:
“/>meta name=”robots” content=”noindex”/>”
Pages containing this code will not be crawled, even if you create a sitemap and submit it to the Google Search Engine. You would use this code when you had a page that was not finished and did not want it to be indexed or for areas of the site that you want excluded from the Google search index. Sometimes we forget to remove the tagging when the web page is ready so Google ignores it.
Your website does not use SEO (Search Engine Optimization)
When you submit your website to a search engine, a spider is dispatched to crawl it for content. However, these spiders do not see your site the same way that a visitor would.
They look for meta content, keyword saturation, relevant content, and various other variables on your website.
As a result, you have to implement SEO optimization to have a favorable evaluation of your website’s materials.
Your content is not on par with the Google standards
Search engines, such as Google, aim to rank sites with high-quality material that fits a user’s purpose and answers their queries. Remember, when developing content; strive to make it thorough enough to fully address searchers’ inquiries to prevent users from clicking the back button to see additional results.
It’s critical to offer website visitors useful material that keeps them on your site and motivates them to contact you to take the next step.
What can you do to increase your website’s search engine rank?
Some of the Best SEO practices that you can implement are:
- Conduct an SEO audit.
- Research and create a meaningful keyword list and add those keywords to your content.
- Use regular blogging to add new content to your website several times each month.
- Seek out high value backlinks – look at who is linking to companies on page one of Google for the searches you want to be found for and send their webmaster a request for a link back to your website.
- Contact an SEO specialist for ideas.
If you want to increase your online presence without learning the technical aspects of SEO, one of the alternative methods you can use is availing of our digital marketing services.
Digital marketing services allow you to tap experts that can help increase website traffic, improve your search engine ranking, and implement the best SEO strategies.
Do you want to learn more about this topic? You can learn more by reading Rob Dunford’s blog Google SEO Strategy.
You can contact him if you want to know more about the importance of a fast-loading website to your business.
Rob Dunford is a marketing consultant based in the Great Toronto Area. I have over 25 years of experience in marketing planning and implementing for small business.