3 Key Strategies for the SEO Self-Starter in Trades Companies

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Written By Robert Dunford
I am a Marketing Consulting in the Great Toronto Area with over 25 years experience in building and implementing marketing plans for small business.

In today’s digital landscape, having a strong online presence is crucial for trades companies like arborists, electricians, and plumbers.  Search Engine Optimization (SEO) plays a pivotal role in ensuring your business is visible to potential customers.  If you’re a self-starter looking to boost your trades business online, here are three key strategies tailored for arborists, electricians, and plumbers.

1. Strategic Keyword Integration:  The Power of Words

Understanding the power of keywords is fundamental to SEO success.  These are the words and phrases potential customers use when searching for services like yours.  For arborists, think about terms like “tree removal,” “pruning services,” or “tree health check.”  Electricians might consider keywords such as “electrical repairs,” “wiring specialists,” or “emergency electric services.”  Plumbers could target phrases like “plumbing repairs,” “leak detection,” or “water heater installations.”

Integrate these keywords naturally into your website content, including headings, meta tags, and service descriptions.  Think like your customers and use the terms they are likely to use when searching for your services.  This simple yet powerful step can significantly improve your visibility in search engine results.

2. Local SEO Optimization: Connecting with Your Community

Trades services are inherently local, making local SEO optimization essential.  Start by claiming and optimizing your Google My Business (GMB) listing.  Ensure that your business name, address, and phone number are accurate.  Encourage satisfied customers to leave positive reviews on your GMB listing – these reviews not only build trust but also boost your local search rankings.

Incorporate location-specific keywords naturally into your website content.  If you’re an arborist in Toronto, for example, use terms like “Toronto tree services” or “top arborists in Toronto.”  Leverage local business directories, engage with the community on social media, and consider participating in local events.  Building a strong local presence not only improves your SEO but also enhances your connection with potential customers.

3. Content Marketing Tailored to Trades: Educate and Engage

Content marketing is a powerful tool for trades businesses.  Create informative content that answers common questions and addresses concerns related to your services.  For arborists, this might include blog posts on tree care tips, recognizing common tree issues, or the benefits of regular tree maintenance.  Electricians could create content on electrical safety at home, energy-efficient lighting options, or the importance of professional electrical inspections.  Plumbers might focus on articles about preventing common plumbing issues, selecting the right fixtures, or the impact of water quality.

Ensure your content is easy to understand and visually appealing.  Use a mix of written content, images, and perhaps even videos to engage your audience.  Sharing this content on your website and social media channels not only boosts your SEO but also positions your business as an authority in your field.

Conclusion: Taking the Next Step

Implementing these strategies doesn’t have to be overwhelming.  Take it one step at a time, focusing on what aligns best with your business goals and resources.  If you find yourself needing assistance or want to explore more advanced strategies, don’t hesitate to reach out.  A helping hand from a professional can make a significant difference in navigating the complexities of digital marketing.

Remember, the goal is not just to be online but to be easily found by those seeking your services.  By applying these strategies and staying committed to adapting to the evolving digital landscape, you’ll be well on your way to increasing your online visibility and attracting more customers.

If you need help navigating the digital marketing landscape, feel free to contact us. We’re here to assist you on your journey to online success. 

Rob Dunford is a Marketing Consultant in the Greater Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.   Contact Rob now to start a discussion on your digital presence.

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