Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.
The ability to monitor what people say about you has many benefits.
- You can leave a timely response to comments about you, which will improve your services.
- This will also help you keep a good reputation.
Here are ten tools that can help you track your online reputation management.
If you’re experienced in digital marketing, you probably already use it, both for tracking your brand or for content. Just enter your company name or terms in your niche that you want to get notifications for. You’ll get daily or weekly email alerts of your mentions via Google’s database.
Social Mention keeps track of more than 80 social media sites, such as Facebook, YouTube, and Twitter, and it’s free!
The results also show the following information to help you track your brand’s reputation:
- Strength: The probability that your brand is mentioned on social media.
- Reach: The number of unique persons who mention your brand.
- Passion: The probability that people repeatedly talk about your brand.
- Sentiments: The ratio of positive to negative comments.
Trackur offers full tracking of all mainstream news sites and social media insights, like keyword discovery, trends, and influence scores.
SentiOne helps you to keep track of what people are saying about your brand. You’ll have access to historical data, too — meaning what people had said about you in the past before you even started using SentiOne.
You can track mentions of your brand or other keywords, plus, you can separate results into positive or negative comments.
Reputology is used as a monitoring platform for multi-location companies. Besides social media sites, you’ll be able to see what customers are saying about you from industry-specific review websites, including dining hospitality, fitness, healthcare, and assets. Reputology may also convert negative reviews into customer service tickets
This review management software helps companies with multiple locations to track review sites and social media. You’ll get all reviews from all websites together in one place, and you can respond to them directly from your email inbox using Review Push.
You can also check the popular review sites on the web that your business is not even listed on.
Chatmeter was created to help companies gather customer feedback and improve customer service for multi-location companies.
It sends you notifications via email of any new reviews found on over 20 local review websites, or when there’s any new content about your company. You can also spy on your local competitors.
Created for four niches, hotels and travel, restaurants and bars, plumbers and residential contractors, and automotive sales and services, Reputation Ranger tracks Facebook and industry-related sites to form notifications and reports.
Reputation Health offers reputation management and online review tracking for medical practices. It monitors 23 review sites for physicians, such as HealthGrades, DrScore, Vitals, and UcompareHealthcare.
Meltwater began as a press clipping service that tracked news sources to get relevant keywords to their customers. Today, Meltwater adds social media tracking with real-time analytics. It makes the greatest global media database, so you will be able to see all mentions in the news as well.
You’ll also know who’s talking about your competitors or where they’re being featured.
If you need help with digital marketing, don’t hesitate to contact me. I’d love to discuss your digital strategy and help in any way I can.
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.