What Are the Best Tools to Monitor My Online Reputation?

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Written By Robert Dunford
I am a Marketing Consulting in the Great Toronto Area with over 25 years experience in building and implementing marketing plans for small business.

Your brand’s online reputation has the power to make or break your business’ success as customers rely on reviews about your products or services to make a decision.  Thus, building a positive online reputation can help establish a good customer relationship in the long run.

Reputation management aims to let potential customers find only the best evaluation about your business. It can be done by using online presence and status as your metric. Therefore, it is essential to get an SEO Consultant for online reputation to optimize your digital standing.

Since it is very difficult to always get the best reviews, here are five of the best tools to help you keep track of customer reviews and mentions of your business so you can respond to both good and not so good customer feedback.

Reputology (paid)

It is an all-in-one monitoring platform that checks and manages your online reputation. It works by providing you with analytics and sending urgent emails regarding any negative customer feedback.  A comprehensive summary report of the feedback to help you analyze areas for improvement in your business and respond accordingly to your customers.

Google Alerts (free)

It is a simple and free tool by Google that can serve as your online reputation assistant. It searches the web for the name or phrase you select that is connected to your business.  Setting up is easy as long as you have a Google Gmail account.  Google Alerts will send you email notifications based on your set preferences – either daily or weekly.  Google Alerts covers news, videos, books, and blogs when monitoring. 

Review Trackers 

This tool mainly tracks more than 85 review sites such as TripAdvisor, Facebook reviews, Foursquare, and Google Maps.  It breaks down customer reviews, gives you the most-mentioned conclusions, and identifies areas that might need relevant action and attention.

Social Mention

Social media can be a powerful tool that marketers can utilize for your business. Social media can be influential to your business in both good and not so good ways.  However, keeping track of all the activities such as posts, responses, shares and like from different social media platforms is hard.  This tool enables real-time social media search and analysis. It can be a great tool to act as your SEO Consultant for your online reputation.


It is another tool for reputation management that lets you browse through search engine results for any negative content that may be damaging for your business.  It can also be used for observing SERP changes and how managing your reputation impacts your brand’s visibility.

Find What Works Best for Your Business

Even with these effective tools to choose from, it can still be quite overwhelming to manage your online reputation.

Managing your online reputation is also possible by manually searching your business name or keywords on different search engines and social media platforms. The only downside is, you’ll most likely get a handful of results and finding the negative ones will be time-consuming.

Choose a tool that will surely help and provide you with efficient results for your business’ reputation management.

I’ve written about reputation management before.  For more ideas see my blog titled:  What Can I Do to Optimize My Online Reputation?

Contact me if you want to know if SEO or PPC marketing can help your business.

Rob Dunford is a Marketing Consulting in the Great Toronto Area with over 20 years experience in building and implementing marketing plans for small business.

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