Visibility and branding are two of the top priorities for local businesses, as well as those that are trying to grow. Consistent branding,good marketing strategy and taking advantage of being able to manage your company across Google go a long way in securing visibility.
Among the many things you can do;creating a Google My Business page for your business shouldn’t be passed over.The Google My Business page has many capabilities which provide you with opportunities to build up your brand and perform unparalleled reputation management, among other things. Here’s why you should create a Google My Business page:
It Provides All the Necessary Information About Your Business
Setting up a Google My Business page helps the customers find out everything they need to know about your business.Starting with necessary information such as location and working hours, to yourwebsite, photos and reviews, a Google My Business listing is a very convenient way for the customers to decide whether they want to do business with you. And once they do choose, they have all the necessary tools to contact you.
Reputation Management
One of the most prominent features of Google My Business is the reviews, and the ability they give you to do reputation management. It’s quickly turning into the most trusted place for reviews, and they are also an important factor in Google deciding how high you will rank in the search.
Google My Business can notify you of new reviews, which helps if you wish to respond to a new review right away. It’s allows you to manage your company listing across Google as well as managing your reputation since customers love it when they get a response. It can even impact your revenue if you do it right.
Lead Generation
A Google My Business page can even help you generate new leads. However, to keep track of this, you need to track the traffic that you get on your website through the Google My Business page. Lead generation via GMB is mostly straightforward, and it requires you to optimize your site for converting new leads. You could even use GMB to allow customers to message you, either via SMS or Allo, Google’s messaging app.
Insights
There’s no strong marketing strategy without good, accurate insights, which you can access through the Google My Business dashboard. You can find out what people search for when they find your business listing and what they do when they see you. It’s a great way to get more insight into your best-performing keywords and to find out from where customers find out about you. These insights can help you refine your listing and optimize it further.
Striving for visibility online is amust nowadays – without making use of these tools, it’s hard to get noticed. A good Google My Business listing can aid the search engines and improve your rank, making it easier for potential customers to find you. However, the downside of this kind of strategy is that it can take months before you see any results.
Don’t hesitate to contact me if you wish to see your efforts come to fruition more quickly. I’ll be happy to discuss your marketing strategy with you and help in any way I can.
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in implementing marketing plans for small businesses.