When it comes to digital marketing optimization, most marketers focus on building an effective SEO strategy that will enable their business to climb up the search engine rankings. SEO often involves practices such as thoughtfully building pathways for your audience to find your website, shifting around keywords and tags, and linking authoritative sites to help you climb up the rankings.
Writing for search engines to provide your users with valuable information often gets pushed down the priority list. However, creating well-optimized content for your website can provide an advantage for your rankings over time. In addition, SEO-friendly content is a cheaper, more reliable, and more efficient way to increase traffic and grow your target audience.
It is easy to put out content, but SEO writing for search engines takes more effort. The main goal of SEO content writing is to attract organic traffic that can lead to higher rankings in search engine results which drives more traffic and business successes.
With regards to SEO content writing, search engine optimization companies consider handling content creation to be in line with marketing goals which are:
- Establishing a reliable SEO foundation
- Attracting potential customers
- Providing valuable content
Qualities of an SEO-friendly Content
Determining good content vs SEO-friendly content will change your digital marketing optimization strategies. Here are some tips to distinguish which content works.
Include variety in your content
Always keep your target users in mind. Giving your unique audience a variety of content in terms of having captivating text and combining it with an interesting picture or video will increase the possibility of your user remaining engaged in your website.
Switch between short-form and long-form content
It is now common for search engine optimization companies to keep up with the evolving demand searchers are looking for in content. Writing a 300-word article and a 3,500-word article can satisfy your visitors and drive more traffic.
Highlight the quality of writing
Most users don’t finish reading the content they find on the internet. This is why writing for search engines is not easy. So, make sure that your SEO content is interesting and useful for your audience. Keep them hooked enough to get them to visit your site and stay.
What Else Should Your SEO Content Have?
High-quality content should contain a good structure. It is considered an essential element in SEO content writing. Make use of subheading that makes your content easier to read and scannable.
Aside from the importance of giving your target audience valuable information through your content, it is also advisable to use content creation to optimize keywords and key phrases. It will further help search engines better understand your content and therefore let your website show up in results.
Defining the search intent of your audience can guide you on what content format should you choose. Knowing the search intent will also influence the message you want to convey to the readers.
Take advantage of these tips when considering the next content to put up on your website.
Contact me today for more information on how SEO or PPC marketing can leverage your business.
Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 20 years of experience in building and implementing marketing plans for small business.